Just like a big, strong tree can’t grow in a year, effective corporate communications also require time to develop. Success in this field is accumulative, building gradually over sustained efforts.
Consider nuclear power. Imagine it was largely forgotten for 10–15 years. Yet, as the climate crisis intensifies, many countries are now turning back to nuclear energy alongside renewables. Why? Because knowledge and understanding have been steadily accumulating, even in the absence of commercial demand. Several things should be taken into consideration when planning communication strategies:
1. Don’t Be Greedy. In today’s interconnected world, collaboration is key. There’s less room for monopolizing information. That’s why nuclear power can share the spotlight with solar panels, both in headlines and in practice.
2. Think Beyond Immediate Coverage. If you believe in something, focus on the long-term impact, not just immediate reach.
3. Be Reasonable. In a world flooded with information, it’s easy to be misled. When you hear extreme claims, like nuclear waste being the greatest evil, seek out authoritative sources. You might find that it’s not a waste, but a resource. The same goes for other contentious issues.
Effective communication demands understanding the landscape and integrating knowledge into the broader context. If you’re introducing a new topic, don’t expect your ‘information tree’ to flourish overnight. It takes sustained work — or the expertise of professionals — to cultivate growth.
Consider nuclear power. Imagine it was largely forgotten for 10–15 years. Yet, as the climate crisis intensifies, many countries are now turning back to nuclear energy alongside renewables. Why? Because knowledge and understanding have been steadily accumulating, even in the absence of commercial demand. Several things should be taken into consideration when planning communication strategies:
1. Don’t Be Greedy. In today’s interconnected world, collaboration is key. There’s less room for monopolizing information. That’s why nuclear power can share the spotlight with solar panels, both in headlines and in practice.
2. Think Beyond Immediate Coverage. If you believe in something, focus on the long-term impact, not just immediate reach.
3. Be Reasonable. In a world flooded with information, it’s easy to be misled. When you hear extreme claims, like nuclear waste being the greatest evil, seek out authoritative sources. You might find that it’s not a waste, but a resource. The same goes for other contentious issues.
Effective communication demands understanding the landscape and integrating knowledge into the broader context. If you’re introducing a new topic, don’t expect your ‘information tree’ to flourish overnight. It takes sustained work — or the expertise of professionals — to cultivate growth.
