Signals by jagacomms – Issue #19
Precision is the new power. In engineering and in storytelling.
Decoded #1
Clarity Is the New Strategy
Information no longer moves directly. It passes through filters — AI summaries, slides, snippets. Weak ideas blur. Strong ones sharpen.
If your message can’t survive compression, it won’t survive at all.
Lesson: Clarity is the new leverage. In the age of summaries, the message that endures is the one that’s built to be retold.
Decoded #2
Trust Is a Build, Not a Vibe
Startups often talk about trust as chemistry. But trust is architecture. It’s built through consistent signals — your website, pitch, emails, tone — all saying the same thing under pressure.
A confident tone opens the door. A coherent system keeps it open.
Lesson: Trust isn’t a feeling you project. It’s a structure you design.
On Our Radar
WeldNova: Electromagnetics Meet Efficiency
A German deep-tech startup redefining welding with its WeldMagnet system — full-penetration, single-pass welds on steel plates up to 40 mm thick. The process uses magnetic fields to stabilise the molten pool, reducing heat, energy, and time.
WeldNova is the winner of the Science4Life Energy Cup and Berlin-Brandenburg Innovation Award.
Lesson: The deeper the tech, the simpler the message. Efficiency sells — in process and in story.
Signals of Progress
Memorable ≠ Effective
A catchy slogan can make people smile — and forget what you do. The job isn’t to entertain; it’s to be remembered for what matters.
In complex industries, substance outlasts spectacle. Lead with purpose, not polish.
Lesson: You don’t need to be the loudest voice in the room. Just the one that makes sense after the noise fades.
Closer
Precision is what binds it all — in metal, in messages, in trust. WeldNova perfects its weld in one pass. Great communicators do the same with words: fewer layers, tighter focus, stronger bonds.
The work that holds is the work built clean.
