How to Make It on LinkedIn
Getting attention on LinkedIn isn’t about being the smartest in the room. It’s about playing the game right.
Here’s how the algorithm really work — according to those who’ve cracked it.
How-To:
– Use clickbait headlines that make you a little embarrassed.
Caveat: Just make sure your post actually delivers. Cheap bait without payoff erodes trust.
– Add a photo — it doesn’t have to match the topic. Visuals boost reach.
Caveat: Pretty pictures get eyes, but insight keeps them. Don’t rely on visuals alone.
– Pick a fight (strategically). Share a polarising opinion. Take a stance.
Caveat: Be bold, not reckless. Outrage works, but if it feels mean-spirited, it can backfire.
– Reply to comments with more than 5 words. LinkedIn’s algo sees these as meaningful engagement and pushes your post further.
– Don’t put links in the main post. Post them in the comments instead.
– Always end with a CTA — ask for opinions, invite stories, get people talking.
– Post at least 3 times a week. The algorithm rewards consistency, not brilliance.
Takeaway for your brand
LinkedIn isn’t about thought leadership. It’s about attention management.
Learn the rules, play with discipline — and you’ll grow even without an ad budget.
Here’s how the algorithm really work — according to those who’ve cracked it.
How-To:
– Use clickbait headlines that make you a little embarrassed.
Caveat: Just make sure your post actually delivers. Cheap bait without payoff erodes trust.
– Add a photo — it doesn’t have to match the topic. Visuals boost reach.
Caveat: Pretty pictures get eyes, but insight keeps them. Don’t rely on visuals alone.
– Pick a fight (strategically). Share a polarising opinion. Take a stance.
Caveat: Be bold, not reckless. Outrage works, but if it feels mean-spirited, it can backfire.
– Reply to comments with more than 5 words. LinkedIn’s algo sees these as meaningful engagement and pushes your post further.
– Don’t put links in the main post. Post them in the comments instead.
– Always end with a CTA — ask for opinions, invite stories, get people talking.
– Post at least 3 times a week. The algorithm rewards consistency, not brilliance.
Takeaway for your brand
LinkedIn isn’t about thought leadership. It’s about attention management.
Learn the rules, play with discipline — and you’ll grow even without an ad budget.
How Glossier Became a Beauty Giant by Listening First
Story
In 2010, Emily Weiss launched a beauty blog called Into The Gloss. Instead of selling products right away, she spent years asking her readers what they used, what they hated, and what they wished existed.
When she finally launched Glossier in 2014, the brand didn’t just have products — it had a built-in audience, language, and look shaped by real people. Glossier’s early growth came not from traditional ads, but from user-generated content, community, and social sharing. They made customers feel like co-founders.
Why it worked
– They built an audience before launching a product
– They treated customers like collaborators, not targets
– They focused on community-powered content instead of billboards
Takeaway for your brand
Don’t start with the product — start with the people.
When you understand how your audience talks, thinks, and shares, you don’t need to outspend — you just need to outlisten.
Build trust first, sales will follow.
In 2010, Emily Weiss launched a beauty blog called Into The Gloss. Instead of selling products right away, she spent years asking her readers what they used, what they hated, and what they wished existed.
When she finally launched Glossier in 2014, the brand didn’t just have products — it had a built-in audience, language, and look shaped by real people. Glossier’s early growth came not from traditional ads, but from user-generated content, community, and social sharing. They made customers feel like co-founders.
Why it worked
– They built an audience before launching a product
– They treated customers like collaborators, not targets
– They focused on community-powered content instead of billboards
Takeaway for your brand
Don’t start with the product — start with the people.
When you understand how your audience talks, thinks, and shares, you don’t need to outspend — you just need to outlisten.
Build trust first, sales will follow.
Startup of the Week
What if removing CO₂ from the air also gave you clean fuel?
Equatic is building ocean-based electrolysis systems that capture carbon while producing carbon-negative hydrogen. Their modular plants use seawater to pull CO₂ from the atmosphere and lock it away as stable carbonates — all while generating hydrogen as a valuable byproduct.
Why it matters
– Delivers permanent carbon removal and green hydrogen in a single process
– Backed by ~$15 million in funding and partnerships with Boeing, ISO, and ARPA‑E
– Commercial-scale facility under construction in Singapore, with expansion plans underway
Learn more here!
Equatic is building ocean-based electrolysis systems that capture carbon while producing carbon-negative hydrogen. Their modular plants use seawater to pull CO₂ from the atmosphere and lock it away as stable carbonates — all while generating hydrogen as a valuable byproduct.
Why it matters
– Delivers permanent carbon removal and green hydrogen in a single process
– Backed by ~$15 million in funding and partnerships with Boeing, ISO, and ARPA‑E
– Commercial-scale facility under construction in Singapore, with expansion plans underway
Learn more here!
