Lesson: Overpromising is not just risky, it’s contagious. One startup’s hype can set back an entire industry’s narrative.
Lesson: Small symbols can carry huge weight. In comms, a dot can do more than a paragraph if it’s consistent, intentional, and owned.
Lesson: Science is a comms story about credibility. Proof points (awards, publications, pilots) build trust long before scale does.
Lesson: Progress isn’t about having the right idea — it’s about proving you have the right story.