Brands with a documented communications strategy are 331% more likely to report success.
Missed opportunities
Audience confusion
Difficulty reaching key decision makers.
No strategic communications
Strategic communications
No social media strategy
Social media strategy
Chaotic messaging
Disconnected channels
Inconsistent tone of voice.
77% of consumers prefer to buy from brands they follow on social media.
No brand guidelines
Inconsistent visuals
Unclear tone
Low brand recognition
Brand guidelines
50% of consumers are more likely to purchase from a company whose logo they easily recognize.
No PR strategy
Inconsistent messaging
Reactive crisis handling
Missed media opportunities
PR strategy
60% of consumers are more likely to buy from brands they have a positive impression of.