Brands with a documented communications strategy are 331% more likely to report success.
Missed opportunities
Audience confusion
Difficulty reaching key decision makers.
No strategic communications
Strategic communications
No social media strategy
Well-organized social media management
Chaotic messaging
Disconnected channels
Inconsistent tone of voice.
77% of consumers prefer to buy from brands they follow on social media.
No brand guidelines
Inconsistent visuals
Unclear tone
Low brand recognition
Brand Guidelines
50% of consumers are more likely to purchase from a company whose logo they easily recognize.
No PR strategy
Inconsistent messaging
Reactive crisis handling
Missed media opportunities
PR Strategy
60% of consumers are more likely to buy from brands they have a positive impression of.